Presence
From
P3,800 per month
8 posts a month across 2 platforms
- Content strategy
- Production and scheduling
- Basic performance reporting
Company profile 2026
The marketing department for businesses that do not have one.
Strategy, creative, media buying, production, reporting and corporate gifting. One team. One point of contact.
2012Operating since
116+Clients served
One teamOne point of contact, every account
The problem
Marketing spend without structure leaks.
Most businesses buy marketing in pieces: a designer, a printer, a media rep, a poster supplier. Nobody owns the whole, so nobody can say what worked.
- Inconsistent brandingArtwork, messaging and colour change from one supplier to the next.
- Spend with no trackingBudget goes out with no targeting, no reporting and no owner.
- No view of what worksNo data on enquiries, so no basis for the next decision.
Visual plugs into your business, runs the work and reports on it.
You get the output of a full department without payroll, HR or office space. Visual manages suppliers, production and timelines, and protects your brand standards at every step.
Service canon
Six services. One team.
Coordinated in one place, in one order, so you deal with one person and not six suppliers.
- 1
Strategy
Brand audit, positioning, messaging and the marketing plan. SEO and Google Business Profile management.
- 2
Creative
Identity systems, campaign creative in static, carousel, story and reel formats, company profiles, pitch decks, proposals and motion graphics.
- 3
Media buying
Meta, Google, TikTok and LinkedIn advertising. Setup, targeting, retargeting and budget planning. You own your ad accounts. Ad spend is billed separately.
- 4
Production
Social content production and scheduling, websites and landing pages, print from flyers to large format, packaging and labels.
- 5
Reporting
Tracking setup and a monthly report in plain language: what was spent, what it produced and what happens next.
- 6
Corporate gifting
Branded gifting, workwear and promotional products, sourced, produced and delivered by Visual.
Second pillar, sold separately
Automation and AI
Automation and AI systems, built and run end to end, so enquiries are answered faster and nothing slips through.
P2,500Inbox automation, once-off setup
P1,500Per month, monitoring
- WhatsApp and social inbox automation
- WhatsApp chatbots, built and managed
- Lead follow-up and reminders
- Email and WhatsApp campaigns
The record
Fourteen years of marketing for Botswana businesses.
Operating since 2012. Every figure below is counted from Visual's own project history.
14Years in Botswana marketing
116+Clients served since 2012
5,000+Designs created
86+Campaigns delivered
35+Social media management projects
12Industries covered
Campaign R8
22+ enquiries in 3 days.
Who Visual works with
Named clients. Named deliverables.
Banking, telecoms, cloud services, construction, health, education and international development.
AccTech Botswana
Social media management, social campaigns, lead generation, lead funnels and website pull-through.
aesthetiQue Botswana
Social media management, campaigns, lead generation and lead funnels. Also brochure design, showreels, website updates and newsletter campaigns.
Apache Roof Tiles
Social media management, social campaigns, lead generation, lead funnels and website pull-through.
Paratus Botswana
Social media management, lead generation, lead funnels, website build and web enquiry pull-through.
Replic8 Cloud Services
Social media management, campaigns, lead generation, lead funnels and website pull-through.
Bank Gaborone
Social media management and social campaigns.
SPH Plant Hire Botswana
Website design, development and management.
GIZ Botswana and SADC
Impact report book design, social media campaigns and awareness posters.
Also on the client list: First Light and Botlhale Cambridge International School.
How the work runs
Systems, not guesswork.
- Step 1
Discovery and audit
A free 30 minute brand check. Visual reviews your current marketing, finds the gaps and maps the opportunities.
- Step 2
Strategy and planning
A structured marketing plan set against your goals, your audience and your budget.
- Step 3
Production and execution
Content, design, scheduling, ads, tracking and supplier coordination, handled by one team.
- Step 4
Reporting and optimisation
A monthly review that states what worked, what did not and what happens next.
You speak to one person. Visual manages everything behind them.
Social media retainers
Defined scope. Predictable cost.
Three tiers set by post volume and platforms. Each post count is a monthly total.
Active
From
P7,000 per month
16 posts a month across 3 platforms
- Everything in Presence
- Paid ad management
- Engagement strategy and detailed analytics
Authority
From
P13,000 per month
24 posts a month across 4 platforms
- Everything in Active
- Advanced analytics and competitor tracking
- Priority support
Platforms are chosen by the client. Inbox automation is available as an add-on on every tier, at P2,500 setup and P1,500 per month.
All retainers run on a 6 month minimum. Ad spend is billed separately and the ad accounts stay yours.
Corporate gifting
Branded corporate gifting, sourced, produced and delivered.
Visual is the supplier. You get one quote, one point of contact and one delivery, with your brand standards held on every item.
- Branded giftingDrinkware, writing instruments, tech accessories, gift sets
- WorkwearUniforms, polos, printed and embroidered apparel
- Promotional productsPens, notebooks, bags, caps, lanyards
Start here
Start with a free 30 minute brand check.
Tell Visual what you need. You get a plain outline of what to prioritise, on a call, at no cost and with no obligation.
- Phone
- +267 71 00 5052
- [email protected]
- Website
- visual.co.bw
- Hours
- Monday to Friday
08:00 to 17:00
